During the holidays, lots of people sell their handmade jewelry to make some extra cash. It’s a great time to sell your creations because customers will be seeking gifts and accessories for parties.
If you’re one of the entrepreneurial spirits looking to boost jewelry sales, here are some simple tips you can use.
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How To Increase Jewelry Sales During The Holidays
Here is a video giving you a summary of the tips:
Here is the expanded version of the tips give in the video:
Offering to gift wrap customers’ purchases is a great service addition. It gives your customers one less thing to think about and it’s these little details that will keep them coming back to you in the future.
You can charge a small fee for this additional service but the better option is to include it in your price. This makes for better marketing. Most customers already know the cost is added in but the fact that they don’t have to pay extra at the time of purchase makes them happy.
It’s always a good idea to make jewelry in colours that reflect the season but don’t go overboard. Not every customer will want to purchase red, green and gold jewelry. Be sure to have a variety of colours and styles, in addition to, the holiday-themed pieces.
Customers will only wear jewelry in Christmas colours for the season but other colour schemes can be worn year-round. This is something you definitely want. The more customers wear your jewelry, the more chance someone will see it and ask where they got it. Word-of-mouth is the best kind of marketing to get. It’s free and you have built-in social proof—kind of like reviews on Amazon.
Coupons Or Other Special Promotions
A great way to boost holiday jewelry sales is to offer coupons to your customers or some other promotion. Everyone loves a discount and this can significantly increase your bottom line. Examples of popular promotions are buy one, get one X% off or free shipping.
Be careful with promotions though. If you always have a sale running, people won’t be encouraged to buy. They will know that your products are always discounted and there’s no rush to get them. Lowering your prices can also give the perception of decreased value. It’s a fine line and may involve some testing to get it right for your particular target market.
Cutoff Order and Shipping Dates
Jewelry sales can get crazy during the holidays and you want to keep your customers happy as well as keeping your sanity intact. Having cutoff dates that customers have to order by can do both of those things.
You need to make sure that your customers will receive their orders before Christmas. If you are slammed with a bunch of last minute orders, this can severely affect that end goal. Let customers know upfront that there is a cutoff date they have to order by so that you can get all the orders finished in good time.
If you ship orders, it’s also crucial to have cutoff shipping dates. Check with the post office or whatever carrier you use for delivery and find out how long it will take for parcels to reach all of the destinations you ship to. Increased shipping during the holidays can slow down delivery times. You don’t want your packages to reach customers too late.
Customer Service Is Key
Everyone loves great customer service so make sure that you are up to the task. Answer questions quickly and as clearly as you can. Outline all of your policies so that customers are well aware of them e.g. return policies.
Go above and beyond to make customers happy without letting them walk all over you. Unfortunately, there are people who you can’t please no matter how hard you try. This is why it’s so important to have clear policies for your business even if it’s just a seasonal one where you sell to friends.
Wear Your Own Jewelry
One of the easiest ways to boost holiday jewelry sales is just to wear your own creations. You then become a walking billboard of sorts. When your target market sees you wearing your jewelry, they will ask questions about it. It has happened to me several times.
Just be prepared and have your contact information on hand e.g. business cards. Alternatively, always carry a notebook or your cell phone and take their details. Having a small measuring tape is also a good idea. You can take quick measurements on the go and make your jewelry with confidence knowing that it will fit perfectly.
Collect customers’ email addresses. This way, you have a targeted list of people who you know are interested in your products. In the event that you create new jewelry or have a promotion running, you can contact them easily.
Social media is another great way to reach customers but email is best because you own that list. You don’t control social media. Your account can be blocked, closed or customers simply may not see your posts because you are competing for space with so many other users on the platform.
No-one can take your email list away from you. Just be sure to get customers’ consent before sending them emails. There are laws against spam.
Your Contact Information
Last but not least, make sure to include your contact information with every piece of jewelry you sell. This makes it super easy for customers to find you again.
During the holidays, many of your jewelry sales may be gifts. The recipients will know nothing about you. If they get your jewelry, love it and want more, how will they find you?
Easy ways to include your contact details are:
- Purchase a customized stamp with your name, email address and phone number etc. Simply stamp the packaging.
- Create tags or labels with pertinent details
- Slip a business card into each package.
Selling jewelry is a good way to earn money during the holidays. Hopefully these tips will help you boost your jewelry sales.
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