• Facebook
    • Pinterest

The Bead Club Lounge

Bead weaving made easy!

  • Home
  • About
  • Shop Patterns
  • Beading Supplies
  • Blog
  • Free Tutorials
  • Contact

Small Business Marketing- Email

Please share this!

  • Facebook

You’ve decided to start or expand your jewelry business. Great! How will you communicate with people so they know about you and your business?

Use email!

Email For Small Business Marketing

Email marketing is a great way for a small business to reach customers. Why? It’s free!

Who wants to spend a ton of money reaching out to people that may not respond? No-one. Even though spending money on any form of marketing is a great investment for your business, once it’s carefully thought out and budgeted, everyone loves getting something for free. As a business owner, you’ll send emails and potentially make sales from them, while not spending a dime.

How To Collect Email Address?

Invest a little time collecting email addresses from past and potential customers. Do this every chance you get!

Walking through the grocery store and pass a lady in an aisle wearing a fabulous beaded necklace? Whip out that business card and pass it to her. Politely explain that you make jewelry and you’re not just a crazy person about to attack her for the last box of cereal she just picked up.

Ask if she would like to join your mailing list so she can be kept up-to-date with new designs or promotions. As long as permission is given, that email address is golden. You MUST have permission to add an email address to your mailing list. There are laws against spamming. You don’t want to irritate people by sending them unwanted information. Update your mailing list with new addresses often.

learn peyote stitch

Peyote Stitch Bracelet Pattern for beginners

Master basic Peyote Stitch with this FREE beginner bracelet pattern complete with detailed instructions, full materials list and a bonus video so you can see every step.

get my free pattern now

Our Vertical stripes Bracelet pattern will walk you through how to complete Flat Even Count Peyote Stitch from start to finish with step-by-step photos, detailed instructions and a bonus video tutorial. Simply opt in below to have it sent straight to your email inbox.

Peyote Stitch Bracelet Pattern for beginners

What To Do With The Email?

Keep things simple by creating a special group in your business email account. Create a signature that contains your name, business name, contact number or any other pertinent information. This is will be at the foot of every email you send so it is easy for customers to have all the relevant details.

You can also get fancy and use services such as MailChimp to send newsletters etc. to your customers. Simply upload your contact list, create your masterpiece and then send it to everyone all at once. There are plenty of other services you can use in this respect.

Keep the number of emails down to an acceptable level. Accumulate everything you need to express and send emails weekly, monthly etc. Don’t send emails three times a day whenever you have a new thought that you want people to know about!

Think About Branding

Font and colours matter. If your brand produces sleek and expensive jewelry, don’t send emails with pink and purple flowers swirling in the background. Make sure the look of your email is consistent with the feeling your brand is meant to portray.

Know your customer base. Use language that is appropriate to comfortably communicate with everyone. People may be offended by a potty mouth and some may be confused if you use language that’s too trendy. Also, you can separate your customers into segmented lists based on their preferences. This allows for more targeted marketing.

A picture speaks volumes. Include photos or graphics in your emails to liven things up a bit and to grab viewers’ attention.

However you go about email marketing for your jewelry business, make sure that the content is always useful.

learn peyote stitch

Peyote Stitch Bracelet Pattern for beginners

Master basic Peyote Stitch with this FREE beginner bracelet pattern complete with detailed instructions, full materials list and a bonus video so you can see every step.

get my free pattern now

Related Posts

Please share this!

  • Facebook
«
»

Good To Know, Uncategorized 0

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Hi, I'm Maria! Welcome to The Bead Club Lounge where I provide tutorials and resources to make bead-weaving easy. Read More…

Featured Articles

Beading Glossary: A Useful Overview of the Most Popular Beadwork Terms

Beading Glossary: A Useful Overview of the Most Popular Beadwork Terms

Organizing Beads: An Easy 5-Step Guide to Get You Started

Organizing Beads: An Easy 5-Step Guide to Get You Started

Image Credits

All the bead-weaving images on this website are copyrighted to The Bead Club Lounge and must not be copied or used without express permission from Maria Arthur.

Copyright © The Bead Club Lounge - All Rights Reserved 2023 · Disclosure Policy · Privacy Policy

Peyote Stitch Bracelet Pattern for beginners

Download the FREE Bracelet Pattern

Simply enter your information below to get the free beginner Peyote Stitch bracelet pattern & bonus video tutorial, plus weekly beading tips.

No spam ever. Unsubscribe at any time.

x

ready to learn peyote stitch?

Our Vertical Stripes Bracelet pattern will walk you through how to complete Flat Even Count Peyote Stitch from start to finish with step-by-step photos, detailed instructions and a bonus video tutorial. Simply opt in below to have it sent straight to your email inbox.

get my free pattern now

No spam ever. Unsubscribe at any time. Privacy Policy

Peyote Stitch Bracelet Pattern for beginners
x